https://new.cupaobaidou.com/tag/%E7%BA%AA%E5%BD%95%E7%89%87/Recent content in 纪录片 on 醋泡白豆Hugozh-CNFri, 26 Jan 2024 19:44:03 +0800https://new.cupaobaidou.com/archives/529/Mon, 27 Sep 2021 11:01:00 +0800https://new.cupaobaidou.com/archives/529/<section style="line-height: 2; font-size: 15px; letter-spacing: 1px; padding: 0px 10px; box-sizing: border-box; font-style: normal; font-weight: 400; text-align: justify; visibility: visible;"><section style="box-sizing: border-box; visibility: visible;" powered-by="xiumi.us"><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box; visibility: visible;"><br style="box-sizing: border-box; visibility: visible;"></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box; visibility: visible;"><strong style="box-sizing: border-box; visibility: visible;">关键词：消费、纪录片</strong></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box; visibility: visible;"><br style="box-sizing: border-box; visibility: visible;"></p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; box-sizing: border-box; visibility: visible;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: middle; box-sizing: border-box; visibility: visible;"><section style="width: 6px; height: 6px; display: inline-block; vertical-align: middle; border-radius: 100%; background-color: rgb(127, 161, 191); box-sizing: border-box; visibility: visible;" data-style="width: 6px; height: 6px; display: inline-block; vertical-align: middle; border-radius: 100%; background-color: rgb(127, 161, 191); box-sizing: border-box;" class="js_darkmode__0"><section style="visibility: visible;"><svg viewBox="0 0 1 1" style="float: left; line-height: 0; width: 0px; vertical-align: top; visibility: visible;"></svg></section></section><section style="width: 3em; border-top: 2px solid rgb(127, 161, 191); display: inline-block; vertical-align: middle; box-sizing: border-box; visibility: visible;"><section style="visibility: visible;"><svg viewBox="0 0 1 1" style="float: left; line-height: 0; width: 0px; vertical-align: top; visibility: visible;"></svg></section></section></section><section style="display: inline-block; vertical-align: middle; padding-left: 5px; padding-right: 5px; font-size: 23px; box-sizing: border-box; min-width: 1.2em !important; visibility: visible;"><p style="margin: 0px; padding: 0px; box-sizing: border-box; visibility: visible;">01</p></section><section style="display: inline-block; vertical-align: middle; box-sizing: border-box; visibility: visible;"><section style="width: 3em; border-top: 2px solid rgb(127, 161, 191); display: inline-block; vertical-align: middle; box-sizing: border-box; visibility: visible;"><section style="visibility: visible;"><svg viewBox="0 0 1 1" style="float: left; line-height: 0; width: 0px; vertical-align: top; visibility: visible;"></svg></section></section><section style="width: 6px; height: 6px; display: inline-block; vertical-align: middle; border-radius: 100%; background-color: rgb(127, 161, 191); box-sizing: border-box; visibility: visible;" data-style="width: 6px; height: 6px; display: inline-block; vertical-align: middle; border-radius: 100%; background-color: rgb(127, 161, 191); box-sizing: border-box;" class="js_darkmode__1"><section style="visibility: visible;"><svg viewBox="0 0 1 1" style="float: left; line-height: 0; width: 0px; vertical-align: top; visibility: visible;"></svg></section></section></section></section><section style="box-sizing: border-box; visibility: visible;" powered-by="xiumi.us"><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box; visibility: visible;"><br style="box-sizing: border-box; visibility: visible;"></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box; visibility: visible;"><br style="box-sizing: border-box; visibility: visible;"></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box; visibility: visible;">消费——一个现代市场和普通生活中避不开的一个词语。近逢苹果新手机发售，苹果官网崩溃。笔者自诩消费比较理性，但最近一周也总想着整一台大电视，于是今天正好有空就把之前标记的一部关于消费的纪录片看完了。</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box; visibility: visible;"><br style="box-sizing: border-box; visibility: visible;"></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box; visibility: visible;">市场上保持高频消费的原因主要有：</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box; visibility: visible;"><br style="box-sizing: border-box; visibility: visible;"></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box; visibility: visible;"><strong style="box-sizing: border-box; visibility: visible;">计划报废，消费者被迫不断买新的；渲染扩大人的恐惧，不买就会“老”、“死”；培养消费者巨婴思维，信用卡在手，想买马上有。</strong></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box; visibility: visible;"><br style="box-sizing: border-box; visibility: visible;"></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box; visibility: visible;"><br style="box-sizing: border-box; visibility: visible;"></p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; box-sizing: border-box; visibility: visible;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: middle; box-sizing: border-box; visibility: visible;"><section style="width: 6px; height: 6px; display: inline-block; vertical-align: middle; border-radius: 100%; background-color: rgb(127, 161, 191); box-sizing: border-box; visibility: visible;" data-style="width: 6px; height: 6px; display: inline-block; vertical-align: middle; border-radius: 100%; background-color: rgb(127, 161, 191); box-sizing: border-box;" class="js_darkmode__2"><section style="visibility: visible;"><svg viewBox="0 0 1 1" style="float: left; line-height: 0; width: 0px; vertical-align: top; visibility: visible;"></svg></section></section><section style="width: 3em; border-top: 2px solid rgb(127, 161, 191); display: inline-block; vertical-align: middle; box-sizing: border-box; visibility: visible;"><section style="visibility: visible;"><svg viewBox="0 0 1 1" style="float: left; line-height: 0; width: 0px; vertical-align: top; visibility: visible;"></svg></section></section></section><section style="display: inline-block; vertical-align: middle; padding-left: 5px; padding-right: 5px; font-size: 23px; box-sizing: border-box; min-width: 1.2em !important; visibility: visible;"><p style="margin: 0px; padding: 0px; box-sizing: border-box; visibility: visible;">02</p></section><section style="display: inline-block; vertical-align: middle; box-sizing: border-box; visibility: visible;"><section style="width: 3em; border-top: 2px solid rgb(127, 161, 191); display: inline-block; vertical-align: middle; box-sizing: border-box; visibility: visible;"><section style="visibility: visible;"><svg viewBox="0 0 1 1" style="float: left; line-height: 0; width: 0px; vertical-align: top; visibility: visible;"></svg></section></section><section style="width: 6px; height: 6px; display: inline-block; vertical-align: middle; border-radius: 100%; background-color: rgb(127, 161, 191); box-sizing: border-box; visibility: visible;" data-style="width: 6px; height: 6px; display: inline-block; vertical-align: middle; border-radius: 100%; background-color: rgb(127, 161, 191); box-sizing: border-box;" class="js_darkmode__3"><section style="visibility: visible;"><svg viewBox="0 0 1 1" style="float: left; line-height: 0; width: 0px; vertical-align: top; visibility: visible;"></svg></section></section></section></section><section style="box-sizing: border-box; visibility: visible;" powered-by="xiumi.us"><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box; visibility: visible;"><br style="box-sizing: border-box; visibility: visible;"></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box; visibility: visible;">一部《无节制消费的元凶》纪录片分为3集，一集大约50分钟。每一集侧重一两个原因，配以经典的案例和主持人对制造商品公司负责人犀利的提问，向观众揭示了到底为什么我们一直在买买买。</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box; visibility: visible;"><br style="box-sizing: border-box; visibility: visible;"></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box; visibility: visible;">计划报废。最开始是二战时期几家全球主要的电灯泡制造公司，达成秘密契约——以追求更优异的产品功能的借口，将电灯泡的寿命由5000小时，缩短到2000小时。战后公司倒闭，契约被爆出。</p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box; visibility: visible;"><br style="box-sizing: border-box; visibility: visible;"></p><p style="white-space: normal; margin: 0px; padding: 0px; box-sizing: border-box; visibility: visible;">目前最受欢迎的电子产品苹果以各种名义，剥夺掉消费者的修理权。之前笔者听说过此类的说法，不过以为是阴谋论。但这些都是实实在在发生的。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">从采用标准化的螺丝到苹果自己开发的五星螺丝再到直接用胶水组合成一体机，修理手机和更换电源变得越来越难。更不用说新手机发售，公司主动致使旧版手机变慢。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">宜家在进入的英国市场也大获成功，宜家改变了人们对于家具的看法：家具不再是使用很长时间的大件，而是租房的一次性用具。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">渲染扩大人的恐惧。害怕变老、害怕死亡是人的本能，最能洞悉人性的莫过于心理学家。许多大公司都会聘请顶级的专家，将产品更好地迎合人的本能。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">二战之后SUV车销量大幅增长，给车企带来丰厚的利润，人们都希望自己看起来不好惹，车更有安全性，实际SUV更容易翻车。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">大型药企想把药品作为商品卖给更多的人甚至是所有人，于是针对任何合理的不舒服，都有对应的非处方药品和保健产品，这种商品的效果没有评判标准，要的就是人买个安心，买个安慰剂。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">想买？马上能买！销售和广告从业者最不希望看到的就是人们进行思考和犹豫：我是不是真的需要买这件商品。他们要是，这个好，我想现在马上拥有！</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">于是更便捷的支付方式和信贷方式出现了，电子支付和信用卡让的几乎所有的商品都能马上拥有。人们相信未来会更好，于是在当下，他们就会花更多的钱。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">纪录片中还提到的了更多刺激购买欲望的方式，小孩子的动画，针对小孩子的广告投放，都在一个孩子没有足够的理性思维的时候，种下要买这个牌子的种子。孩童的用品，形象的植入甚至可以说是占有统治地位。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"></p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;">看完记录片之后，笔者又反思了一下自己最近的消费模式，吃上面可以尽情尝试，花费总会有限额。电子产品和其他产品是应该慎重考虑。</p><p style="white-space: normal;margin: 0px;padding: 0px;box-sizing: border-box;"><br style="box-sizing: border-box;"></p></section></section>